Bella Kini bikinis and beachwear made their Singapore debut in 2004 under Bikini Club, a boutique located along Bugis Street. Offering designer cuts and trendy designs that flatter the Asian woman, Bella Kini quickly found its niche – establishing its maiden store at Square 2 in Novena and expanding to downtown Suntec City within six months to reach a wider clientele.
The brainchild of Iris and Dawn Siew, Bella Kini differentiates itself from the mainstream labels through personalised service that helps customers match the best bikinis to their individual physique and comfort levels. A veteran in the bikini retail business, Iris’ work with creative designers and her knowledge of the industry enable her to source the best bikinis for the Asian market. Her entrepreneurial instincts and passion for customers have won her the Spirit of Enterprise Award in 2006. Dawn’s extensive involvement with the operations and her daily interaction with customers has honed her ability to discern the practical considerations of picking a bikini. Her flair for detail, and her skill in altering and personalising bikinis to individual tastes have won Bella Kini many loyal patrons.
Bella Kini boutiques are owned by The Art of Seduction, which manufactures and distributes LOUIZA SWIMWEAR collections and other labels in Singapore and across Asia. We also source products from Australia, Brazil and Cambodia, adding new and exciting labels constantly to cater to evolving tastes and different body contours. Our nimble size and close rapport with manufacturers, retailers and customers enables prompt response to evolving fashion trends, bringing in unique collections designed for local consumers.
Bella Kini bikinis are highly sought after at prestigious fashion events including Miss Singapore Universe pageants and photography shoots. We also organize exclusive previews at private functions, and provide fashion consultancy services to complement any beach-themed event.
Whether you are a consumer, retailer, manufacturer, distributor or an event organiser, talk to us about our products and accessories or find out about our sponsorship programmes. Please click here to get in touch with us today.
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